Communications Centre of Excellence 

The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.

The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.

CCoE services include:

  • CONTENT CREATION
  • CREATIVE SERVICES
  • EMPLOYEE ENGAGEMENT
  • MARKETING
  • PUBLIC RELATIONS

Award-Winning Communications 

Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.

News & Events

On-Demand Transportation: Top 4 Considerations

Working with transportation agencies in communities across Canada, our teams help identify and pilot tailored approaches to meet the growing demand for accessible transportation options. Our goal is to deliver mobility to residents beyond the traditional fixed-route...

100% Electric Zero-emissions Motor Coach Arrives in Fort McMurray

100% Electric Zero-emissions Motor Coach Arrives in Fort McMurray

Diversified Transportation, in partnership with Motor Coach Industries (“MCI”), a subsidiary of NFI Group Inc. (“NFI”), and Fort McMurray First Nation Group of Companies, is demonstrating a 100% battery-electric motorcoach in varying settings in the Wood Buffalo...

Pacific Western Transportation’s Response to COVID-19

Pacific Western Transportation’s Response to COVID-19

The purpose of this announcement is to provide you with information regarding the Coronavirus (COVID-19) outbreak and how the Pacific Western Group of Companies are responding. The health and safety of our passengers, customers, and employees remains our top priority....

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