Communications Centre of Excellence 

The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.

The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.

CCoE services include:

  • CONTENT CREATION
  • CREATIVE SERVICES
  • EMPLOYEE ENGAGEMENT
  • MARKETING
  • PUBLIC RELATIONS

Award-Winning Communications 

Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.

News & Events

Transit Demand in a Global Pandemic

Transit Demand in a Global Pandemic

We have all seen, firsthand, the changes in society that have been evident during this unprecedented pandemic. The COVID-19 global pandemic has affected all countries, provinces, and cities in different ways – whether that is in our business and work-life or our social lives. For many, it has meant spending a lot more time at home, making the demand for public transit decrease significantly.

BUS NETWORK REDESIGN & ON-DEMAND TRANSIT UPDATE

BUS NETWORK REDESIGN & ON-DEMAND TRANSIT UPDATE

Article by Sarah Hamilton, City of Edmonton Ward 5 Councillor The Bus Network Redesign came into effect a little over a month ago, and with it came the new On-Demand Transit service. This represents a significant change to the type and level of transit service that...

On-Demand Transit in your City: Service Design and Operations

On-Demand Transit in your City: Service Design and Operations

Thank you for joining us for Part 2 of 3 webinar series about On Demand Transit! Part 2 was hosted by Dan Finley and James Vine from Pacific Western Group of Companies, Sarah Feldman from City of Edmonton, and Hamish Campbell from Via. For those unable to join us, here is what you missed.

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