Communications Centre of Excellence 

The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.

The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.

CCoE services include:

  • CONTENT CREATION
  • CREATIVE SERVICES
  • EMPLOYEE ENGAGEMENT
  • MARKETING
  • PUBLIC RELATIONS

Award-Winning Communications 

Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.

News & Events

Edmonton Transit On Demand Celebrates 1-Year of Service

Edmonton Transit On Demand Celebrates 1-Year of Service

On Tuesday, April 26, Edmonton Transit On Demand celebrated one year of operations – and what a year it has been! We are halfway into this two-year pilot, and we have seen incredible growth and adoption of the demand-based transit model. Edmonton Transit On Demand...

Cobourg Rides

Cobourg Rides

CASE STUDY | November 2021 Cobourg Rides On Demand Bus ServiceTown of Cobourg, ONTown boundaries of CobourgApril 2021To pilot an alternative model of transit for residents and visitors of Cobourg – a service that is optimized for sustainability, cost, and to grow...

Calgary Transit On Demand

Calgary Transit On Demand

CASE STUDY | December 2021 Calgary Transit On DemandCity of CalgaryCalgary’s North West EndSeptember 2019First / Last KM solution, connecting people to transit hubs​ and amenities.Project Overview Calgary Transit, the way Calgarians and visitors get around the city....

Cochrane On Demand Transit

Cochrane On Demand Transit

CASE STUDY | December 2021 Cochrane On Demand TransitTown of CochraneWithin the Cochrane, AB town boundary, connecting with commuter services that take residents to areas of Calgary, AB.September 2019Created as a flexible substitute for the higher expensed and...

2021 Year In Review

2021 Year In Review

Thousands of PWT customers across Canada rely on the mobility solutions provided by our lines of business. During the second year of the pandemic, our services ensured that people had access to medical services, supplies, and other essential needs. We transported many...