Cobourg Rides launched on April 19, 2021. This is an on-demand transit service for the town of Cobourg, offering convenient pick-up locations and dynamic routing.
For the town of Cobourg converting the existing transit system to an on-demand model was the right-sized solution. Riders can book, pay, track, and rate their rides from a computer, tablet, or smartphone using the Pick-Up On Demand app on Google Play, the App Store, or via phone. Bookings can be made immediately and up to one week in advance.
The service was deployed in two distinct phases to ensure the successful adoption of this new mode of operation. The first phase (Soft Launch) began on April 19, 2021, providing WHEELS transit members with access to on demand transit for all hours of operations and all riders the option of utilizing the on demand service in the evenings and on weekends. Riders could also continue to utilize the Conventional Transit during the weekdays until 5 p.m. The second phase (Full Launch) began on June 14 and had both the WHEELS and Conventional Transit riders switched to the on demand operation model.